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'The Traitors' and Bad Bunny's Super Bowl Halftime Show Dominate Creative Arts Emmys
The second night of the 78th Creative Arts Emmys handed out below-the-line honors ahead of the main ceremony, with a first-ever Legacy Award going to 'I Love Lucy.'
The 78th Primetime Creative Arts Emmy Awards wrapped up its second night Saturday at the Peacock Theater in downtown Los Angeles, handing out below-the-line honors for dramas, comedies and limited series ahead of the main Primetime Emmy telecast on September 14.
Apple Music's Super Bowl LX Halftime Show starring Bad Bunny was among the night's biggest winners, sweeping variety special categories that included directing, lighting design, music direction, sound mixing, choreography and technical direction, according to TheWrap. The Peacock competition series "The Traitors" also had a dominant showing, taking hosting, directing, picture editing, cinematography and production design honors.
A First-Ever Legacy Award
Night 2 also featured the inaugural presentation of the Television Academy's new Legacy Award, created to honor programs whose cultural influence extends well beyond their original broadcast run. The first recipient was "I Love Lucy," the 1950s sitcom widely credited with pioneering the multi-camera format and rerun syndication model that much of modern television still relies on.
101 CREATIVE ARTS EMMY CATEGORIES WERE HANDED OUT ACROSS THE TWO-NIGHT CEREMONY.
"The Late Show With Stephen Colbert" also picked up multiple wins on the technical and writing side, according to Deadline's running list of winners, continuing a strong late-night showing across the two-night ceremony that recognized a total of 101 categories. The Creative Arts Emmys traditionally serve as a bellwether for the following week's main ceremony, where acting and top series categories will be decided.
This year's Creative Arts ceremony arrived amid a broader industry conversation about the growing dominance of live and quasi-live programming — variety specials, competition shows and awards telecasts — in categories once reserved for scripted television's technical crews. The halftime show's sweep and "The Traitors'" strong night both reflect that shift, even as prestige dramas and limited series still claimed a substantial share of Saturday's awards.
The main Primetime Emmy Awards ceremony, which will hand out the night's marquee acting and series awards, airs September 14. This year's broadcast will determine whether any of Saturday's Creative Arts winners — including "The Traitors," which is nominated in several major categories — can carry momentum into the top honors.