Kim Kardashian’s daughter to feature in Fendi’s campaign

She is only five-year-old and follows the steps of her famous mom. The reason for North West, daughter of rapper Kaney West and star of Kim Kardashian.

The luxury Italian fashion house Fendi released the second part of the #MeandMyPeekaboo series in honor of the 10th anniversary of the Peekaboo bag. To promote the bag he chose the three generations of the Cardassian family. 62-year-old Chris Jenner, 37-year-old daughter of Kim Cardassian and her 5-year-old granddaughter, North West.

For the campaign, family photos of the three members of the successful reality show of the Cardassian family in Los Angeles were used.

“In the case of Cardassian, it’s about three very strong women, with strong personalities,” Silvia Venturini Fenti, director of creative accessories, told Daily Women’s Wear. And he added, according to the Athens News Agency: “It is a family that is known for its presence in real-time broadcasts, but we wanted to bring a more intimate side to the table.”

He also underlined that this collaboration was a natural choice for Fendi, given the close friendship that the house with Kim’s wife, Kaney West, maintains since 2009. The photos of the campaign are accompanied by a short film, “dressed” with music from Kune’s song “Love Lockdown”.

Although North will be in the first grade, she is already experienced in front of the cameras, as she has only been in the 13 months of her life playing a solo appearance for the CR Fashion Book wearing Chanel clothes while an infant still posing with her parents for Vogue.