Over 90% of adults will have a smartphone till 2023






Great steps from companies in the field of machine learning, enhanced consumer need for digital subscriptions and preservation of the sovereignty of smartphones. These are just some of the issues highlighted by the 17th edition of Deloitte’s annual survey on forecasts for the Technology, Media and Telecommunications industry (TMT Predictions 2018).

Among the findings, this year’s survey notes that businesses will have doubled the use of machine learning technology by the end of 2018. The forecasts highlight five key areas, which, according to Deloitte, will be key points and will lead to more intensive use of machine learning technology in companies, making business operations easier, cheaper and faster.

The Deloitte survey also includes a large number of consumer forecasts. It is estimated that live broadcasts and live coverage of major events will earn more than $ 545 billion in direct revenue in 2018. Despite the ability of consumers to watch their desired programs through on demand, live broadcasting continues to thrives. Indeed, in many cases, the transmission of live content has become more productive and profitable than digital.

Emphasizing the increasing consumer mood for digital content, Deloitte predicts that by the end of 2018, 50% of adults in developed countries will have at least two digital subscriptions, while by 2020, the average of digital subscriptions will be has doubled to four per adult.

The future of smartphones

The market for smartphones continues to grow. By the end of 2023, more than 90% of adults in developed countries will have a smartphone, while the 55-75 year-old will reach 85%. Deloitte predicts that smartphone owners will communicate through their mobile phones 65 times a day in 2023, which means that this percentage will be increased by 20% compared to today.

At the same time, Deloitte estimates that 45% of adult users worldwide and 65% of users aged 18-24 are expected to worry about the widespread use of their mobiles and will be restricted by 2018.