After winning her brief dispute with Apple, Taylor Swift now announces that her 1989 album will be streamed in the company’s new music streaming service to be launched this June 30.
Taylor had threatened to pull out her album when Apple earlier stated that it would not pay featured artists during the service’s three-month trial period.
Swift called the plan “unfair”, saying that the giant company has the resourced to cover the trial’s cost.
“I find it to be shocking, disappointing, and completely unlike this historically progressive and generous company,” Taylor expressed in an open letter to Apple. “Three months is a long time to go unpaid, and it is unfair to ask anyone to work for nothing. We don’t ask you for free iPhones. Please don’t ask us to provide you with our music for no compensation.”
In a matter of hours, Apple changed its decision.
According to executive Eddy Cue, the company was aware of concerns raised about the so-called non-payment during the three-month trial period but that was not their perspective.
“We had originally negotiated these deals based on paying them a higher royalty rate on an ongoing basis to compensate for this brief time”, stated Cue.
But Apple will now pay artists during the service’s trial period and still compensate them with the royalty rate at the higher rate.
Upon learning about Apple’s change of heart, Swift tweeted to fans again, though this time in a very positive note: “I am elated and relieved. Thank you for your words of support today. They listened to us.”
Though, in order to quell suspicions, Swift has also explained on Twitter:
“In case you’re wondering if this is some exclusive deal like you’ve seen Apple do with other artists, it’s not…This is simply the first time it’s felt right in my gut to stream my album. Thank you, Apple, for your change of heart.”
Mr. Cue, was quick to respond to the singer and say: “See you on #AppleMusic on June 30th!”