The percentage of those who choose Instagram as their ‘tour operator’ in order to choose the next destination to visit in recent years is increasing, with social media playing a key role even in this area.
However, the reckless use of social media in recent years and the constant promotion and promotion of specific and most of the time the same destinations, have contributed to increased tourist traffic, with mass tourism proving in some cases even harmful.
The contribution of mass tourism to the loss of the uniqueness of each of them, are just some of the consequences that should all concern us.
The following video shows some of these destinations that are ‘threatened’ by the massive tourism generated by the use of Instagram around the world.
Among them Santorini, the Greek island that according to the Economist is the most photographed destination on Instagram.