Some articles instead of been buried in the avalanche of information, they spread from user to user in record time. Indeed, it can predict which articles will become so popular (viral) among readers and will be shared via Facebook, Twitter, and e-mail; Yes, answered first American scientists, who claim to have identified in the human brain a distinct “fingerprint”, which indicates that an article intended to make breaking social media and in general on the internet. The researchers of the Laboratory of Neuroscience of the University of Pennsylvania Communication, led by Emily Falk and Christine Scholz, who made two relevant publications in the journal of the National Academy of Sciences (PNAS) and one in the psychology journal “Psychological Science” they studied the brain activity in 80 young people 18-24 years old, who were asked to read the same articles of the “new York Times”, which was related with health issues.
Brain study using the technique of functional magnetic resonance imaging (fMRI) revealed a ‘trace’, under which can predict if a user will want to share the article with others. The “signal” that reflects how valuable is an information to the reader and how valuable is considered to be also for society. Generally, someone shares and promotes an information that would make him look good, warm, smart and funny in the eyes of others, strengthen social ties and relationships with them and affect their behavior, because it considers that this will make them good.