Apple’s new upgraded and more expensive computers

Apple has freshened some of its laptops, introducing a new iPad Pro, a new “green” MacBook Air from 100% recyclable aluminum and a new Mac Mini.

At an event at the Opera House of the Brooklyn Academy of Music in New York, Apple made a second round of product announcements after those in September for the new iPhones and Apple Watches. New computer and tablet models are expected in stores on November 7.

The small MacBook Air laptop, which first appeared in 2011, has been the first major upgrade since 2015, now featured a 13.3-inch Retina screen and a thinner, lighter enclosure of fully recyclable aluminum. It was also supplied with the Touch ID fingerprint scanner, a new keyboard from the MacBook Pro, two Thunderbolt 3 ports and one Intel Core i5 dual core processor. The price of the new model will be increased to $ 1,199 versus $ 999 in the earlier model.

The new Mac Mini, the company’s smallest desktop PC, was first renewed in 2014, with Intel’s quad-core or hexadecimal processors up to 64 MB memory and four Thunderbolt 3 ports. Its price will also increase to $ 799. The iPad Pro was upgraded for the first time after 2015, with a slightly larger 11-inch screen (compared to 10.5 inches from the previous model), while the 12.9-inch version has been reduced in size.

Both tablets feature the Face ID Face Detection System, which until now had only the newest iPhone, USB-c ports instead of Lightning Ports, support the new Apple Pencil, and incorporate the new A12X Bionic processor, which – according to company – is about 90% faster than the previous one. Prices will be $ 799 (model 11 inches) and $ 999 (12.9 inches) while the oldest 10.5-inch model at $ 649 will remain on the market.

In July, the company had announced the worst quarter of Mac sales since 2010 (down 13% versus the corresponding quarter of 2017, while iPad sales had a marginal increase of 1%). The question is whether new – and more expensive – models will help Apple to increase sales of Mac and iPad.